Khaadi Embroidered Lawn Collection Vol-1 2017

Khaadi Introducing the luxurious silk and satin collection, combining intricate laces and delicate chiffons. This collection consists of printed satin front and back, embroidered organza patti, lawn shalwar, and tissue silk dupatta. A traditional approach with block prints and stunning embroideries. This collection reinvents traditional East Asian designs with a mix of refreshing colors. This Collection rejoices heritage fashion by dedicating it to regal patterns and vibrant hues. This Collection celebrates the reinvention of East Asian design sensibilities in all their glory and color.

Khaadi first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. Shamoon Sultan, the chairman, and founder had the intent of reviving the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner. Khaadi, which means “hand-woven”, has stayed true to its name and continues to produce a fusion of styles to complement both the east and west, while still using hand-woven fabrics on select products.

Khaadi defines its lines as Concepts and initially had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Over the years, Khaadi has introduced a number of new Concepts including Khaas (featuring exclusive and limited-edition pieces), Kids (for 2-12-year-olds), Accessories (jewelry, stoles, and handbags) and Home (featuring furniture, bedding and bath items).

In 2010, Khaadi entered into the international arena by exporting to various regions. The online store was launched in Pakistan in 2014 and Khaadi will look to open its digital doors to various countries going forward. The company continues its aggressive expansion strategy by opening several retail stores in smaller cities of Pakistan.In order to further grow and expand the business in a sustainable manner, we have corporatized our business and for this purpose have setup Khaadi (SMC – Private) Limited (formally K-Clothing (SMC – Private) Limited) with effect from 1 May 2016.

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Khaadi embraces the season with a range of inspirational designs from around the globe. Khaadi Lawn Vol 1 celebrates spring with vibrant colors and vivid accents.

Steal the spotlight in shades coupled with bright accents and unique traditional patterns!
Khaadi Lawn Volume 1, in stores and online starting February 25!

Khaadi Embroidered Lawn Collection Vol-1 2017